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FEATURE

👔 How Bob Odenkirk Created SNL's Most Iconic Sketch

The legendary "living in a van down by the river" sketch almost never happened. Bob Odenkirk, then a writer on Saturday Night Live, created the Matt Foley character after witnessing Chris Farley improvise a coach character during an anti-drug speech to a high school group.

Key moments in the sketch's creation:

• The inspiration struck when Farley performed his natural "coach" persona during an improvised presentation

• Odenkirk went home that night and wrote the sketch specifically around Farley's swagger and energy

• Matt Foley's name came directly from Farley himself during that original improvisation

• The character was based on Tony Robbins - but with a twisted premise: instead of "I used to be this," it was "I'm still this - you don't want to be me"

The genius lay in its simple hypocrisy: a motivational speaker who couldn't motivate himself. Odenkirk noted that while he could have performed the role and displayed his "natural rage," no one could beat Chris Farley's performance. The sketch became the "north star of sketch comedy" - structurally perfect yet driven by Farley's unmatched physical comedy.

Even after leaving SNL, Odenkirk received credit and payment when they performed his sketch verbatim.

Here’s the full interview (starts around 2:50):

PUNCHLINES