The Russo Bros 320M Flop

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FEATURE 

🎬 The Russo Brothers' $320 Million Flop

THE ELECTRIC STATE Scores Dismal 19% on Rotten Tomatoes (meanwhile, Joe Russo also says Mickey 17 spent too much money?).

After years of Marvel success and algorithm-approved blockbusters, Netflix desperately needed directors who could deliver streaming relevance — unfortunately, the Russo brothers weren't the answer.

While Hollywood continues its obsession with throwing astronomical budgets at established names, they've somehow overlooked the disconnect between spending power and storytelling integrity.

The financial miscalculation that makes The Electric State fascinating is exactly what modern streaming lacks: that rare ability to recognize when adaptation requires both respect and reinvention. 

"Studios found that when they spend $200m on a film, they can make $300m. When you make a $10m film, perhaps it makes $50m. Even though that $10m film brought in 5x its investment, it only made $40m. The $200m film made a profit of just 50%, but made $100m. They'd rather put effort into one film that clears $100m than five $10m films that collectively clear the same."

1. The Content Conveyor Belt. Unlike the cinema of previous eras, the Russos' work exemplifies Bateman's observation that "the 100-year old film business died and was replaced with this 'content conveyor belt' when making the best films possible ceased being their 'true north.'" Their $320 million adaptation demonstrates a consistent prioritization of scale over substance.

The streaming landscape doesn't need another expensive CGI showcase — they need what Bateman calls "real filmmakers who value great filmmaking above all else." That's precisely what The Electric State lacks.

2. The Adaptation Failure. When tackling Stalenhag's novel, the Russos transformed a subtle, atmospheric story into a bombastic sci-fi road trip featuring Millie Bobby Brown, Ke Huy Quan, and a giant robot Mr. Peanut voiced by Woody Harrelson.

Their collaboration with screenwriters Markus and McFeeley provides continuity from their Avengers work, while demonstrating they've never really left the superhero formula behind.

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